Custom branding design project for Royal Motors

This custom branding design project was created for Royal Motors, an established automobile dealership,  requesting a new sleek logo and additional branding services.

Derived from their custom logo we created at an earlier date, this design proves to be a clean layout suitable for large wall graphics, automobile wrap and decal design, as well as small scale advertisement projects.

Their logo is clean in styling and readily recognizable. The pop of red color serves to accentuate the design.  The custom designed business card is double-sided and and includes some interesting opacity changes and angular/edgy background shapes.

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If you would like to learn more about Branding/Corporate Identity, listed are a few details and definitions below:

A corporate identity is the overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?”.

In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines.